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Open Sea Design Co.
Description
The Client: Open Sea is a creative studio based in Brooklyn that specializes in fine stationery and paper goods. Their paper good line is inspired by the occult, the Victorian era, and all manner of esoteric traditions, as well as naturalist art and the treasures of the plant and animal kingdom. The Brief: Open Sea Design Co. had built up an organic social media following but wanted to expand their reach using social media ads. They were particuarly interested in showcasing seasonal items like their Halloween Collection and 2025 yearly planner. They had an established brand look and feel and weren't looking to change that. Additionally, they wanted someone to handle the day to day management of social media, particularly Instagram.
Year
2024
Status
In Progress
Client
Open Sea Design Co.
Service
Social Media Design & Management
As a design studio, Open Sea had a beautiful asset library of products already established to create organic and paid social posts with. They needed their product catalog to be translated into marketing campaigns suitable for multiple placements.
My solution: after analyzing their existing social media presence and that of their competitors, I leveraged their existing creative assets to create an initial ad set using Meta Ads Manager that could be run right away. I selected products that already had product lifestyle photography, formatted them according to their placements, and wrote copy for the ads. I also updated their profile to have featured story highlights of their products and shared existing product posts to stories every day with product tags and links. Using Instagram's boost feature, I was able to maximize impressions for new posts.
